Do you need investors to start your business? If so, public relations may be the answer. PR is a great way to get in front of new audiences and build relationships that could lead to investment opportunities. This blog post will go over some of the top ways PR can attract investors and add value to your startup.
PR helps you show off your expertise
Any startup needs to prove it has expertise in the field. Showing off your company’s capabilities is critical for investors looking to put money into startups that will succeed. PR allows startups to tell their story.
Investors want an idea of what they are getting into when they invest and having a good story about how you started can help convince potential backers that you have something great on your hands. When pitching journalists with stories, start by identifying specific pain points within the industry – this sets yourself apart from other companies seeking funding and shows why people should care about investing in you instead of someone else.
PR helps you stand out
As you start pitching journalists and building relationships, be sure to focus on how your startup will add value to its readership! This could include creating case studies or offering expert advice in certain areas (ex: health care), running competitions with publications, etc. These interactions are an excellent way for startups to build trust within an industry and attract potential backers.
Investors want companies who know their audience; public relations helps startups do this by connecting with audiences in relevant and meaningful ways through media coverage and strategic outreach. Whether through one-on-one conversations in press pitches, social media campaigns, or press releases, startups can attract investors by adding value to the industry.
PR builds relationships
Another of the top ways that PR helps startups is by building relationships. As you get started pitching journalists and trying to grow your audience, start looking for opportunities to develop long-term relationships with media outlets through guest blogging, social engagement on their channels, etc.
Even if you don’t think that a particular publication will be suitable for your company today, cultivating these kinds of connections are important because they could lead to significant coverage in the future! Start thinking about different strategies now on how public relations can help attract investors while demonstrating expertise along the way.
PR adds value
One way to attract investors is the added value to a business – start-up or otherwise. The more ways you can show an investor that your startup will add value (or save them time/money), the better chance you have at getting funding for your start-up! Start creating this added value in many different forms: through partnerships, case studies, etc.