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Aurora Strategy

Put down the megaphone and pick up the telephone

We’ll get your message heard. Our team has served both inside and outside of government. Aurora has helped private and public sector clients and associations deliver their message to government, stakeholders and the public. Let us help get Your Message. Delivered.

Why Choose Aurora?

Meet the Team

at Aurora Strategy Group

Marcel WiederPresident & Chief Advocate

Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages.

Meet Marcel

Craig HughsonPrincipal

Craig Hughson is an experienced professional with a comprehensive understanding of government and politics, and an extensive network of contacts at both the provincial and federal levels. Mr. Hughson is able to provide strategic government relations insight and advice to his clients.

Meet Craig

Jennifer ArpPrincipal

Jennifer Arp has extensive experience working with community organizations and various stakeholders. This image has a dropshadow added in the Fusion Person element.

Meet Jennifer

Kunal ParmarPrincipal

Kunal Parmar brings over a decade of grassroots political experience at the federal, municipal and provincial levels to the Aurora team. Kunal has extensive experience working with multicultural community organizations and media outlets.

Meet Kunal

David ZimmerPrincipal

David Zimmer is the former Minister of Indigenous Relations and Reconciliation (2013 – 2018) and a four-term member of the Ontario Legislature. He has the distinction of being the longest serving Minister responsible for Indigenous Relations.

Meet David

Tina RosensteinPrincipal

Tina Rosenstein has more than twenty-five years of experience in marketing and strategic planning and has conducted hundreds of focus groups and interview programs throughout North America, Europe and the Pacific Rim.

Meet Tina

Dave LevacPrincipal

Dave Levac has the distinction of being Ontario’s longest serving Speaker of the Legislative Assembly until his retirement in 2018. Internationally, Levac has been a member of and led delegations to the Council of Commonwealth Governments, US Council of State Governments (CSG), and La Francophonie. He was also responsible for concluding several Friendship Agreements with other countries.

Meet Dave

Bob Yuhasz Principal

Bob Yuhasz brings over thirty years of political activism to the Aurora team. His work spans municipal, provincial and federal arenas and includes election campaigns, government engagement and public relations.

Meet Bob

Chris CollinsPrincipal

Chris Collins is the former Speaker of the New Brunswick Legislative Assembly and former Minister of Local Government. As a three term Member of the Legislature for Moncton, Collins has served in various roles from Government Whip to Chair of the Provincial Wellness Strategy to Cabinet Minister.

Meet Chris

Jim Schembri Principal

Jim Schembri brings to the Aurora team a mix of private and public sector experience. Schembri has spent time serving both industry and political leaders. During his time running his own public relations and communications firm, Schembri managed and lead accounts in manufacturing, B2B and not for profit.

Meet Jim

Jacqueline BiolloPrincipal

Jacqueline Biollo is a leading authority on innovative business solutions, government relations, and community engagement.

Meet Jacqueline

Tiffany GoochPrincipal

Part politico and part creative, Tiffany Gooch finds winning solutions in unwinnable circumstances. A skilled consensus builder and storyteller, her work centers on public affairs campaigns and crisis communications.

Meet Tiffany

Blair OstromPrincipal

An experienced public affairs practitioner, Blair has spent nearly a decade working on the front lines of Canadian politics. He has worked in Ottawa, Toronto, and Brussels, at the heart of the European Union.

Meet Blair

Jaipaul Massey-SinghPrincipal

Jaipaul has shaped a career following his curiosity and by seeking opportunities to do engaging and impactful work. He is experienced at creating new technology, products, innovative businesses, and unique service offerings that lead to growth and sustainability.

Meet Jaipaul

Danielle ParoyanPrincipal

Passionate about social impact, Paroyan has provided strategic counsel and created integrated communications and advocacy campaigns in Canada and internationally for leading organizations across various sectors and industries including: arts and culture, education, government, food and agriculture, healthcare, consumer, lifestyle, travel and tourism.

Meet Danielle

Lou RinaldiPrincipal

As MPP for Northumberland and Quinte West from 2003-2011 and 2014-2018, Lou served as Parliamentary Assistant in several Provincial Government Ministries including Public Infrastructure Renewal; Agriculture, Food and Rural Affairs and Municipal Affairs and Housing.

Meet Lou

Insight and Commentary

Our look at current affairs

Gallery

The Canadian Energy Centre War Room is a Natural Disaster

The impact on Alberta tax-payers, including the difficulty in budget cuts to every public sector initiative and job losses, is a big concern. Albertans are very closely

Lessons to be learned from Trudeau’s African visit
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Lessons to be learned from Trudeau’s African visit

By Tiffany Gooch Contributing Columnist, Toronto Star This month, in Toronto’s Union Station, there will hang a quilt by Canadian artist and poet Nadine Williams in commemoration

Jacqueline Biollo joins Aurora Strategy Group
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Jacqueline Biollo joins Aurora Strategy Group

Seasoned public affairs professional to open up Western Canada office M arcel Wieder, President and Chief Advocate at Aurora Strategy Group is pleased to welcome Jacqueline Biollo

Balance for Better –Nevertheless we persisted, again
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Balance for Better –Nevertheless we persisted, again

Balance for better is the theme for International Women’s Day 2019.The latest research by the World Economic Forum indicates that it’s going to take more than 200

It’s never your enemies you have to worry about; it’s your friends.
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It’s never your enemies you have to worry about; it’s your friends.

A month ago Justin Trudeau and the Liberal Party were looking good in the polls. The economy was doing well; unemployment was at record lows and a

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Ford Nation Tackles Health Care, Horwath Cries Wolf

A draft of the Ford government’s health care reform legislation has made its way into the hands of the opposition and media at Queen’s Park. This immediately

Manage the Conversation

Don’t wait until the last minute to shape the public policy discussion

By using advocacy advertising you can help frame the debate, gain public support and motivate your advocates and allies. Aurora Strategy Group will work with you to shape your short and long term strategy, develop ads and supporting media for television, print and internet so that you’re driving the conversation.