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Aurora Strategy

Put down the megaphone and pick up the telephone

We’ll get your message heard. Our team has served both inside and outside of government. Aurora has helped private and public sector clients and associations deliver their message to government, stakeholders and the public. Let us help get Your Message. Delivered.

Meet the Team

at Aurora Strategy Group

Marcel WiederPresident & Chief Advocate

Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages.

Meet Marcel

Craig HughsonPrincipal

Craig Hughson is an experienced professional with a comprehensive understanding of government and politics, and an extensive network of contacts at both the provincial and federal levels. Mr. Hughson is able to provide strategic government relations insight and advice to his clients.

Meet Craig

Jennifer ArpPrincipal

Jennifer Arp has extensive experience working with community organizations and various stakeholders. This image has a dropshadow added in the Fusion Person element.

Meet Jennifer

Kunal ParmarPrincipal

Kunal Parmar brings over a decade of grassroots political experience at the federal, municipal and provincial levels to the Aurora team. Kunal has extensive experience working with multicultural community organizations and media outlets.

Meet Kunal

David ZimmerPrincipal

David Zimmer is the former Minister of Indigenous Relations and Reconciliation (2013 – 2018) and a four-term member of the Ontario Legislature. He has the distinction of being the longest serving Minister responsible for Indigenous Relations.

Meet David

Tina RosensteinPrincipal

Tina Rosenstein has more than twenty-five years of experience in marketing and strategic planning and has conducted hundreds of focus groups and interview programs throughout North America, Europe and the Pacific Rim.

Meet Tina

Insight and Commentary

Our look at current affairs

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Ford Nation Tackles Health Care, Horwath Cries Wolf

A draft of the Ford government’s health care reform legislation has made its way into the hands of the opposition and media at Queen’s Park. This immediately

David Zimmer joins Aurora Strategy Group
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David Zimmer joins Aurora Strategy Group

Former Minister of Indigenous Relations and Reconciliation and Member of Provincial Parliament for Willowdale. Marcel Wieder, President and Chief Advocate at Aurora Strategy Group is pleased to

Amalgamania
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Amalgamania

Christopher Katsarov, The Canadian Press Regional government was introduced in the 1950s and 60’s as a way for smaller municipalities to pool resources and share the cost

Jennifer Arp joins Aurora Strategy Group
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Jennifer Arp joins Aurora Strategy Group

Marcel Wieder, President and Chief Advocate at Aurora Strategy Group is pleased to announce the addition of Jennifer Arp to the team. “We are excited to welcome

Reality check: Students fall behind with tuition cut
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Reality check: Students fall behind with tuition cut

Students no better off after government announcement Post-secondary students in Ontario just received 10% off their tuition starting next September. At first glance, this is great news;

Ending the DACA program may be Trump’s AVRO Arrow moment
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Ending the DACA program may be Trump’s AVRO Arrow moment

The decision to end the Deferred Action for Childhood Arrivals (DACA) program by President Trump will put 800,000 young undocumented immigrants at risk of being deported if

Manage the Conversation

Don’t wait until the last minute to shape the public policy discussion

By using advocacy advertising you can help frame the debate, gain public support and motivate your advocates and allies. Aurora Strategy Group will work with you to shape your short and long term strategy, develop ads and supporting media for television, print and internet so that you’re driving the conversation.