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Aurora Strategy

Put down the megaphone and pick up the telephone

We’ll get your message heard. Our team has served both inside and outside of government. Aurora has helped private and public sector clients and associations deliver their message to government, stakeholders and the public. Let us help get Your Message. Delivered.

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Why Choose Aurora?

Meet the Team

at Aurora Strategy Group

Marcel Wieder
Marcel WiederPresident & Chief Advocate
Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages.
Meet Marcel
Craig Hughson
Craig HughsonPrincipal
Craig Hughson is an experienced professional with a comprehensive understanding of government and politics, and an extensive network of contacts at both the provincial and federal levels. Mr. Hughson is able to provide strategic government relations insight and advice to his clients.
Meet Craig
Jennifer Arp
Jennifer ArpPrincipal
Jennifer Arp has extensive experience working with community organizations and various stakeholders. Jennifer also has a wide range of government experience at the Federal and Provincial level including managing community relations for a Federal Cabinet Minister and Special Advisor to the Minister of Government Services.
Meet Jennifer
David Zimmer
David ZimmerPrincipal
David Zimmer is the former Minister of Indigenous Relations and Reconciliation (2013 – 2018) and a four-term member of the Ontario Legislature. He has the distinction of being the longest serving Minister responsible for Indigenous Relations.
Meet David
Tina Rosenstein
Tina RosensteinPrincipal
Tina Rosenstein has more than twenty-five years of experience in marketing and strategic planning and has conducted hundreds of focus groups and interview programs throughout North America, Europe and the Pacific Rim.
Meet Tina
Dave Levac
Dave LevacPrincipal
Dave Levac has the distinction of being Ontario’s longest serving Speaker of the Legislative Assembly until his retirement in 2018. Internationally, Levac has been a member of and led delegations to the Council of Commonwealth Governments, US Council of State Governments (CSG), and La Francophonie. He was also responsible for concluding several Friendship Agreements with other countries.
Meet Dave
Bob Yuhasz
Bob Yuhasz Principal
Bob Yuhasz brings over thirty years of political activism to the Aurora team. His work spans municipal, provincial and federal arenas and includes election campaigns, government engagement and public relations.
Meet Bob
Chris Collins
Chris CollinsPrincipal
Chris Collins is the former Speaker of the New Brunswick Legislative Assembly and former Minister of Local Government. As a three term Member of the Legislature for Moncton, Collins has served in various roles from Government Whip to Chair of the Provincial Wellness Strategy to Cabinet Minister.
Meet Chris
Jacqueline Biollo
Jacqueline BiolloPrincipal
Jacqueline Biollo is a leading authority on innovative business solutions, government relations, and community engagement.
Meet Jacqueline
Jaipaul Massey-Singh
Jaipaul Massey-SinghPrincipal
Jaipaul has shaped a career following his curiosity and by seeking opportunities to do engaging and impactful work. He is experienced at creating new technology, products, innovative businesses, and unique service offerings that lead to growth and sustainability.

Meet Jaipaul
Danielle Paroyan
Danielle ParoyanPrincipal
Passionate about social impact, Paroyan has provided strategic counsel and created integrated communications and advocacy campaigns in Canada and internationally for leading organizations across various sectors and industries including: arts and culture, education, government, food and agriculture, healthcare, consumer, lifestyle, travel and tourism.
Meet Danielle
Lou Rinaldi
Lou RinaldiPrincipal
As MPP for Northumberland and Quinte West from 2003-2011 and 2014-2018, Lou served as Parliamentary Assistant in several Provincial Government Ministries including Public Infrastructure Renewal; Agriculture, Food and Rural Affairs and Municipal Affairs and Housing.
Meet Lou
Jeff Dean
Jeff DeanPrincipal
As a staffer at Queen’s Park, Jeff led communications efforts and issues management as the press secretary for the Minister of Northern Development and Mines. Most recently, he worked at Toronto City Hall working as a senior advisor to a City Councillor on communications, stakeholder relations and community engagement.
Meet Jeff

Insight and Commentary

Our look at current affairs

Manage the Conversation

Don’t wait until the last minute to shape the public policy discussion

By using advocacy advertising you can help frame the debate, gain public support and motivate your advocates and allies. Aurora Strategy Group will work with you to shape your short and long term strategy, develop ads and supporting media for television, print and internet so that you’re driving the conversation.

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