Jordan Kerbel

Jordan Kerbel is a strategic communications and public affairs professional with a well- established track record of engaging leadership, delivering results-driven communications and advocacy in multiple industries, both public and private sectors.

Kerbel began his career as a broadcast journalist working at some of Canada’s most prominent media outlets. He held a wide range of high-profile radio and television broadcast roles, most notably as a news anchor with CBC Newsworld and CBC Newsworld International, and as anchor, reporter, and writer, for CTV, CFRB, and 680 News.

After 15 years as a journalist, he turned his attention to media training, reputation and issues management and crisis communications. His media training sessions focus on message creation and delivery, pinpointing the skills necessary to communicate these messages under an intense media spotlight. Kerbel has trained approximately 1,000 media spokespeople in his career, including many from Fortune 500 companies, crown corporations, elected officials, and the not-for-profit sector.

He has also led the Public Relations functions at some of Canada’s most well-known companies including Rogers Sports Media and Allstate Insurance Company of Canada. His comprehensive knowledge of the inner workings of the media has allowed him to build and maintain excellent working relationships throughout the industry where he has successfully led numerous high-profile PR campaigns.