With the explosion of media outlets on cable, online and in print, today’s news cycle has become 24/7. Ensuring your message gets out to the right audience is critical.
Media & Public Relations
We will help craft and execute a strategy that will deliver your position to targeted media to gain maximum exposure. Together with your team we can help you respond to media enquiries quickly and confidently. Aurora staff can also develop campaigns that promote your product or position.
Let us help you connect with a targeted demographic. Social Media is about developing community around your organization and engaging in meaningful conversation with influencers allowing them to collaborate with you, advancing your message.
By using advocacy advertising you can help frame the debate, gain public support and motivate your advocates and allies. With a strong background in traditional advertising, Aurora Strategy Group and its staff develop ads and supporting media for television, print and internet.
Crisis Management / Communications
Understanding how and what to say can be the crucial difference between containing and inflaming a sensitive situation. Working with your team Aurora will develop a proactive program that gives you the confidence to respond fast to changing situations. We work with specialists to provide you with the depth, knowledge and experience you need at your most challenging time.