Tiffany Gooch2020-05-13T20:01:34+00:00

Tiffany Gooch

Principal

Part politico and part creative, Tiffany Gooch finds winning solutions in unwinnable circumstances. A skilled consensus builder and storyteller, her work centers on public affairs campaigns and crisis communications.

Gooch brings a wealth of experience to her clients having worked in numerous roles advising provincial Ministers, MPPs, and the Premier of Ontario. Since leaving government she has consulted across multiple sectors spanning post secondary education, technology and innovation, finance, government agency, agriculture, healthcare, skilled trades, and culture.

Her experience in strategic communications planning, with a practical approach to digital media and a natural, decisive leadership style make her the ideal calm in a storm to provide sage advice during a crisis situation. Whether you are looking for executive media coaching, a stakeholder management plan, or a tabletop crisis simulation for your team, Gooch has got you covered.

Gooch currently sits on the board of governors for the University of Windsor, is a biweekly contributing columnist on the Toronto Star Sunday Politics Page and a regular contributor on the CBC Power and Politics program. She’s also served previously on the Ontario Liberal Party Executive Council, and the board of the Ontario Women’s Liberal Commission.

Often called upon as a speaker and facilitator, Gooch is a farsighted leader and champion for diversity and inclusion. She consults with several political campaigns, social enterprises, and not-for-profit organizations on communications, fundraising, and business planning.

In work and life, Gooch lives by the Nelson Mandela quote:

“It always seems impossible until it’s done”

Next
Marcel Wieder
Marcel WiederPresident & Chief Advocate
Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages.
Meet Marcel
Craig Hughson
Craig HughsonPrincipal
Craig Hughson is an experienced professional with a comprehensive understanding of government and politics, and an extensive network of contacts at both the provincial and federal levels. Mr. Hughson is able to provide strategic government relations insight and advice to his clients.
Meet Craig
Jennifer Arp
Jennifer ArpPrincipal
Jennifer Arp has extensive experience working with community organizations and various stakeholders. This image has a dropshadow added in the Fusion Person element.
Meet Jennifer
Kunal Parmar
Kunal ParmarPrincipal
Kunal Parmar brings over a decade of grassroots political experience at the federal, municipal and provincial levels to the Aurora team. Kunal has extensive experience working with multicultural community organizations and media outlets.
Meet Kunal
David Zimmer
David ZimmerPrincipal
David Zimmer is the former Minister of Indigenous Relations and Reconciliation (2013 – 2018) and a four-term member of the Ontario Legislature. He has the distinction of being the longest serving Minister responsible for Indigenous Relations.
Meet David
Tina Rosenstein
Tina RosensteinPrincipal
Tina Rosenstein has more than twenty-five years of experience in marketing and strategic planning and has conducted hundreds of focus groups and interview programs throughout North America, Europe and the Pacific Rim.
Meet Tina
Dave Levac
Dave LevacPrincipal
Dave Levac has the distinction of being Ontario’s longest serving Speaker of the Legislative Assembly until his retirement in 2018. Internationally, Levac has been a member of and led delegations to the Council of Commonwealth Governments, US Council of State Governments (CSG), and La Francophonie. He was also responsible for concluding several Friendship Agreements with other countries.
Meet Dave
Bob Yuhasz
Bob Yuhasz Principal
Bob Yuhasz brings over thirty years of political activism to the Aurora team. His work spans municipal, provincial and federal arenas and includes election campaigns, government engagement and public relations.
Meet Bob
Chris Collins
Chris CollinsPrincipal
Chris Collins is the former Speaker of the New Brunswick Legislative Assembly and former Minister of Local Government. As a three term Member of the Legislature for Moncton, Collins has served in various roles from Government Whip to Chair of the Provincial Wellness Strategy to Cabinet Minister.
Meet Chris
Jim Schembri
Jim Schembri Principal
Jim Schembri brings to the Aurora team a mix of private and public sector experience. Schembri has spent time serving both industry and political leaders. During his time running his own public relations and communications firm, Schembri managed and lead accounts in manufacturing, B2B and not for profit.

Meet Jim
Jacqueline Biollo
Jacqueline BiolloPrincipal
Jacqueline Biollo is a leading authority on innovative business solutions, government relations, and community engagement.
Meet Jacqueline
Tiffany Gooch
Tiffany GoochPrincipal
Part politico and part creative, Tiffany Gooch finds winning solutions in unwinnable circumstances. A skilled consensus builder and storyteller, her work centers on public affairs campaigns and crisis communications.

Meet Tiffany
Blair Ostrom
Blair OstromPrincipal
An experienced public affairs practitioner, Blair has spent nearly a decade working on the front lines of Canadian politics. He has worked in Ottawa, Toronto, and Brussels, at the heart of the European Union.

Meet Blair
Jaipaul Massey-Singh
Jaipaul Massey-SinghPrincipal
Jaipaul has shaped a career following his curiosity and by seeking opportunities to do engaging and impactful work. He is experienced at creating new technology, products, innovative businesses, and unique service offerings that lead to growth and sustainability.

Meet Jaipaul
Danielle Paroyan
Danielle ParoyanPrincipal
Passionate about social impact, Paroyan has provided strategic counsel and created integrated communications and advocacy campaigns in Canada and internationally for leading organizations across various sectors and industries including: arts and culture, education, government, food and agriculture, healthcare, consumer, lifestyle, travel and tourism.
Meet Danielle
Lou Rinaldi
Lou RinaldiPrincipal
As MPP for Northumberland and Quinte West from 2003-2011 and 2014-2018, Lou served as Parliamentary Assistant in several Provincial Government Ministries including Public Infrastructure Renewal; Agriculture, Food and Rural Affairs and Municipal Affairs and Housing.
Meet Lou