Market & Public Opinion Research
We believe that every campaign needs a solid foundation built on research. Working with our in-house team as well as leading market and public opinion research firms, Aurora can help you ascertain the areas that need research. Utilizing both qualitative and quantitative research, we will identify the issues, the target audience and the challenges to develop a strategy for success.
What people are saying about you and your issue are crucial to the success of your campaign. Information and comments are now shared in a variety of places from blogs, online communities and more. We offer round the clock monitoring of issues in traditional and social media so you can keep tabs on what is happening.
Understanding how your issue impacts on government, stakeholders and the public is key in developing a successful public affairs strategy. Our team of experienced former key government officials, market researchers and public affairs professionals take a multidimensional approach to examining your issue.