Marcel_Weider2019-09-30T07:22:11+00:00

Marcel Wieder

President & Chief Advocate

Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages. As head of Arrow Communications Group, a public affairs and strategic communications firm he founded nearly twenty years ago, Wieder has helped clients deliver campaigns targeting the right audience with the right message at the right time using the right vehicles.

Wieder has been recognized with several prestigious awards including three Pollie Awards (the Oscar for political advertising) and a Summit award for his political ads. He has worked in campaigns at every level and has helped elect over 75% of his clients. Wieder also successfully directed Canada’s largest independent expenditure campaign and has worked at the federal, provincial and municipal level. In addition, he has provided public affairs advice to senior members of government.

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Marcel Wieder
Marcel WiederPresident & Chief Advocate
Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages.
Meet Marcel
Craig Hughson
Craig HughsonPrincipal
Craig Hughson is an experienced professional with a comprehensive understanding of government and politics, and an extensive network of contacts at both the provincial and federal levels. Mr. Hughson is able to provide strategic government relations insight and advice to his clients.
Meet Craig
Jennifer Arp
Jennifer ArpPrincipal
Jennifer Arp has extensive experience working with community organizations and various stakeholders. This image has a dropshadow added in the Fusion Person element.
Meet Jennifer
Kunal Parmar
Kunal ParmarPrincipal
Kunal Parmar brings over a decade of grassroots political experience at the federal, municipal and provincial levels to the Aurora team. Kunal has extensive experience working with multicultural community organizations and media outlets.
Meet Kunal
David Zimmer
David ZimmerPrincipal
David Zimmer is the former Minister of Indigenous Relations and Reconciliation (2013 – 2018) and a four-term member of the Ontario Legislature. He has the distinction of being the longest serving Minister responsible for Indigenous Relations.
Meet David
Tina Rosenstein
Tina RosensteinPrincipal
Tina Rosenstein has more than twenty-five years of experience in marketing and strategic planning and has conducted hundreds of focus groups and interview programs throughout North America, Europe and the Pacific Rim.
Meet Tina
Dave Levac
Dave LevacPrincipal
Dave Levac has the distinction of being Ontario’s longest serving Speaker of the Legislative Assembly until his retirement in 2018. Internationally, Levac has been a member of and led delegations to the Council of Commonwealth Governments, US Council of State Governments (CSG), and La Francophonie. He was also responsible for concluding several Friendship Agreements with other countries.
Meet Dave
Bob Yuhasz
Bob Yuhasz Principal
Bob Yuhasz brings over thirty years of political activism to the Aurora team. His work spans municipal, provincial and federal arenas and includes election campaigns, government engagement and public relations.
Meet Bob
Chris Collins
Chris CollinsPrincipal
Chris Collins is the former Speaker of the New Brunswick Legislative Assembly and former Minister of Local Government. As a three term Member of the Legislature for Moncton, Collins has served in various roles from Government Whip to Chair of the Provincial Wellness Strategy to Cabinet Minister.
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Jim Schembri
Jim Schembri Principal
Jim Schembri brings to the Aurora team a mix of private and public sector experience. Schembri has spent time serving both industry and political leaders. During his time running his own public relations and communications firm, Schembri managed and lead accounts in manufacturing, B2B and not for profit.

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Jacqueline Biollo
Jacqueline BiolloPrincipal
Jacqueline Biollo is a leading authority on innovative business solutions, government relations, and community engagement.
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Tiffany Gooch
Tiffany GoochPrincipal
Part politico and part creative, Tiffany Gooch finds winning solutions in unwinnable circumstances. A skilled consensus builder and storyteller, her work centers on public affairs campaigns and crisis communications.

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Blair Ostrom
Blair OstromPrincipal
An experienced public affairs practitioner, Blair has spent nearly a decade working on the front lines of Canadian politics. He has worked in Ottawa, Toronto, and Brussels, at the heart of the European Union.

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Jaipaul Massey-Singh
Jaipaul Massey-SinghPrincipal
Jaipaul has shaped a career following his curiosity and by seeking opportunities to do engaging and impactful work. He is experienced at creating new technology, products, innovative businesses, and unique service offerings that lead to growth and sustainability.

Meet Jaipaul
Danielle Paroyan
Danielle ParoyanPrincipal
Passionate about social impact, Paroyan has provided strategic counsel and created integrated communications and advocacy campaigns in Canada and internationally for leading organizations across various sectors and industries including: arts and culture, education, government, food and agriculture, healthcare, consumer, lifestyle, travel and tourism.
Meet Danielle
Lou Rinaldi
Lou RinaldiPrincipal
As MPP for Northumberland and Quinte West from 2003-2011 and 2014-2018, Lou served as Parliamentary Assistant in several Provincial Government Ministries including Public Infrastructure Renewal; Agriculture, Food and Rural Affairs and Municipal Affairs and Housing.
Meet Lou