Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages. As head of Arrow Communications Group, a public affairs and strategic communications firm he founded nearly twenty years ago, Wieder has helped clients deliver campaigns targeting the right audience with the right message at the right time using the right vehicles.
Wieder has been recognized with several prestigious awards including three Pollie Awards (the Oscar for political advertising) and a Summit award for his political ads. He has worked in campaigns at every level and has helped elect over 75% of his clients. Wieder also successfully directed Canada’s largest independent expenditure campaign and has worked at the federal, provincial and municipal level. In addition, he has provided public affairs advice to senior members of government.