Danielle Paroyan2020-06-01T00:48:07+00:00

Danielle Paroyan


As a fluently bilingual strategist, storyteller, connector and listener, Danielle Paroyan brings to the Aurora team over twelve years of experience in strategic communications, government and public affairs, having served diverse clients in the public, private and non-profit sectors.

Passionate about social impact, Paroyan has provided strategic counsel and created integrated communications and advocacy campaigns in Canada and internationally for leading organizations across various sectors and industries including: arts and culture, education, government, food and agriculture, healthcare, consumer, lifestyle, travel and tourism. Throughout her career, she has held several senior positions, offering expertise in a range of areas such as media and public relations, marketing, event planning, stakeholder engagement, public policy, government relations and issues management.

Paroyan’s multidisciplinary expertise has allowed her to deliver practical strategies and creative solutions to address her clients’ most pressing communications and public affairs needs. As a highly empathetic communicator, results-driven strategist and relationship-builder, Paroyan drives positive change for her clients by helping them achieve their business goals and connect with key audiences in meaningful, authentic ways. In addition to her unique insight, resourcefulness and attention to detail, Paroyan’s clients value her genuine and enthusiastic personality, dedication and honesty.

While running her own communications and public affairs firm, Paroyan has helped organizations deliver campaigns founded on impactful storytelling and the cultivation of meaningful relationships. Paroyan’s experience also includes work at Council of Ontario Universities, Ryerson Leadership Lab, as well as Canada’s National Ballet School. Earlier in her career, she worked for FleishmanHillard, where she was a member of the public affairs team. Paroyan also spent several years in government and politics, where she held progressively senior roles, including as Policy Advisor for Ontario’s Minister of Education and Women’s Issues, as Special Assistant and Communications Advisor to Ontario’s Former Minister of Finance, as well as Research and Policy Analyst for the Government Caucus Service Bureau. She has worked on numerous election campaigns at the municipal, provincial and federal levels. Drawing on her broad political background, she brings a deep and unique understanding of how government works – both legislatively and politically – and how to impact public policy change in multi-stakeholder environments.

Dedicated to her community, Paroyan currently serves as Executive Board Member-at-Large for the Canadian International Council (Toronto Branch), as well as Co-chair of Armenian Relief Society “Roubina” Chapter’s (Toronto) Inspire Committee. She is also a member of the Ontario Council for International Cooperation and the Public Affairs Association of Canada.

Marcel Wieder
Marcel WiederPresident & Chief Advocate
Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages.
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Craig Hughson
Craig HughsonPrincipal
Craig Hughson is an experienced professional with a comprehensive understanding of government and politics, and an extensive network of contacts at both the provincial and federal levels. Mr. Hughson is able to provide strategic government relations insight and advice to his clients.
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Jennifer Arp
Jennifer ArpPrincipal
Jennifer Arp has extensive experience working with community organizations and various stakeholders. This image has a dropshadow added in the Fusion Person element.
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Kunal Parmar
Kunal ParmarPrincipal
Kunal Parmar brings over a decade of grassroots political experience at the federal, municipal and provincial levels to the Aurora team. Kunal has extensive experience working with multicultural community organizations and media outlets.
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David Zimmer
David ZimmerPrincipal
David Zimmer is the former Minister of Indigenous Relations and Reconciliation (2013 – 2018) and a four-term member of the Ontario Legislature. He has the distinction of being the longest serving Minister responsible for Indigenous Relations.
Meet David
Tina Rosenstein
Tina RosensteinPrincipal
Tina Rosenstein has more than twenty-five years of experience in marketing and strategic planning and has conducted hundreds of focus groups and interview programs throughout North America, Europe and the Pacific Rim.
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Dave Levac
Dave LevacPrincipal
Dave Levac has the distinction of being Ontario’s longest serving Speaker of the Legislative Assembly until his retirement in 2018. Internationally, Levac has been a member of and led delegations to the Council of Commonwealth Governments, US Council of State Governments (CSG), and La Francophonie. He was also responsible for concluding several Friendship Agreements with other countries.
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Bob Yuhasz
Bob Yuhasz Principal
Bob Yuhasz brings over thirty years of political activism to the Aurora team. His work spans municipal, provincial and federal arenas and includes election campaigns, government engagement and public relations.
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Chris Collins
Chris CollinsPrincipal
Chris Collins is the former Speaker of the New Brunswick Legislative Assembly and former Minister of Local Government. As a three term Member of the Legislature for Moncton, Collins has served in various roles from Government Whip to Chair of the Provincial Wellness Strategy to Cabinet Minister.
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Jim Schembri
Jim Schembri Principal
Jim Schembri brings to the Aurora team a mix of private and public sector experience. Schembri has spent time serving both industry and political leaders. During his time running his own public relations and communications firm, Schembri managed and lead accounts in manufacturing, B2B and not for profit.

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Jacqueline Biollo
Jacqueline BiolloPrincipal
Jacqueline Biollo is a leading authority on innovative business solutions, government relations, and community engagement.
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Tiffany Gooch
Tiffany GoochPrincipal
Part politico and part creative, Tiffany Gooch finds winning solutions in unwinnable circumstances. A skilled consensus builder and storyteller, her work centers on public affairs campaigns and crisis communications.

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Blair Ostrom
Blair OstromPrincipal
An experienced public affairs practitioner, Blair has spent nearly a decade working on the front lines of Canadian politics. He has worked in Ottawa, Toronto, and Brussels, at the heart of the European Union.

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Jaipaul Massey-Singh
Jaipaul Massey-SinghPrincipal
Jaipaul has shaped a career following his curiosity and by seeking opportunities to do engaging and impactful work. He is experienced at creating new technology, products, innovative businesses, and unique service offerings that lead to growth and sustainability.

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Danielle Paroyan
Danielle ParoyanPrincipal
Passionate about social impact, Paroyan has provided strategic counsel and created integrated communications and advocacy campaigns in Canada and internationally for leading organizations across various sectors and industries including: arts and culture, education, government, food and agriculture, healthcare, consumer, lifestyle, travel and tourism.
Meet Danielle
Lou Rinaldi
Lou RinaldiPrincipal
As MPP for Northumberland and Quinte West from 2003-2011 and 2014-2018, Lou served as Parliamentary Assistant in several Provincial Government Ministries including Public Infrastructure Renewal; Agriculture, Food and Rural Affairs and Municipal Affairs and Housing.
Meet Lou