Marcel_Weider2019-02-04T08:09:22+00:00

Marcel Wieder

President & Chief Advocate

Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages. As head of Arrow Communications Group, a public affairs and strategic communications firm he founded nearly twenty years ago, Wieder has helped clients deliver campaigns targeting the right audience with the right message at the right time using the right vehicles.

Wieder has been recognized with several prestigious awards including three Pollie Awards (the Oscar for political advertising) and a Summit award for his political ads. He has worked in campaigns at every level and has helped elect over 75% of his clients. Wieder also successfully directed Canada’s largest independent expenditure campaign and has worked at the federal, provincial and municipal level. In addition, he has provided public affairs advice to senior members of government.

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Marcel Wieder
Marcel WiederPresident & Chief Advocate
Marcel Wieder combines a background in advertising with a passion for public affairs to help his clients craft and deliver powerful messages.
Meet Marcel
Craig Hughson
Craig HughsonPrincipal
Craig Hughson is an experienced professional with a comprehensive understanding of government and politics, and an extensive network of contacts at both the provincial and federal levels. Mr. Hughson is able to provide strategic government relations insight and advice to his clients.
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Jennifer Arp
Jennifer ArpPrincipal
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Kunal Parmar
Kunal ParmarPrincipal
Kunal Parmar brings over a decade of grassroots political experience at the federal, municipal and provincial levels to the Aurora team. Kunal has extensive experience working with multicultural community organizations and media outlets.
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David Zimmer
David ZimmerPrincipal
David Zimmer is the former Minister of Indigenous Relations and Reconciliation (2013 – 2018) and a four-term member of the Ontario Legislature. He has the distinction of being the longest serving Minister responsible for Indigenous Relations.
Meet David
Tina Rosenstein
Tina RosensteinPrincipal
Tina Rosenstein has more than twenty-five years of experience in marketing and strategic planning and has conducted hundreds of focus groups and interview programs throughout North America, Europe and the Pacific Rim.
Meet Tina